
British singer Leona Lewis poses with a stuffed elephant in support of The Elephant Project, an organization to raise money and awareness for the Alzheimer’s Association. The organization was started by David Niederhoffer after his grandfather passed away from Alzheimer’s disease. With the popular phrase that elephants never forget, Niederhoffer is striving for those affected by the disease to never forget. Well-known celebrities pose with an elephant beanie baby and sign an Elephant Project card which are then auctioned off to raise money. Celebrities who have gotten involved include Zac Efron, Adam Sandler, Julie Andrews, James Marsden, Julianne Moore and Jennifer Garner.