Fergie Teams Up with Avon

Black Eyed Peas front woman Fergie was recently in Los Angeles to shoot the ad campaign for her debut yet-to be named fragrance. The singer talked about her new venture saying “I’m so excited to partner with Avon to develop my first-ever fragrance. I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women… [The fragrance] is fresh and alluring. The vibe for the scent is for the woman who wears it to feel confident and not be afraid to be noticed.”